New visual imagery to communicate its cornerstones: making excellent quality chocolate, being British, and being extravagant. This is how the 'Magical London' concept was born: an imaginary world where everyday objects conceal a little magic. Elena Domenichini, with the illustration support of Chiara Giusti, redesigned the brand's entire visual identity, making it more in step with the times but preserving its historicity in the fonts, colors, illustrations, and the photographic and graphic treatment for social media and the website.

This is what came out!